Choose a problem worth solving before choosing a product
Turn observations into a narrow customer and problem hypothesis, then assess urgency, workarounds, access, and willingness to change.
TAG INDEX
market research
Guides connected by this idea.
4 pages
Choose a reachable first customer niche
Compare candidate customer groups by problem evidence, access, buying path, economics, and your ability to serve them before choosing where to start.
Estimate a reachable market from the bottom up
Build an auditable market estimate from the buyers you can identify and serve, then show the assumptions and uncertainty.
Research competitors and workarounds without copying them
Map how customers solve a job today, compare alternatives on meaningful criteria, and find a defensible gap worth testing.