Calculate contribution margin for a small software product
Estimate what each customer contributes after direct variable costs, then use cautious scenarios to understand break-even and pricing trade-offs.
Price and package around value and sustainability.
Estimate what each customer contributes after direct variable costs, then use cautious scenarios to understand break-even and pricing trade-offs.
A framework for making a product offer concrete: target customer, outcome, scope, terms, price, and evidence behind any promise.
Set a clear refund workflow, resolve customer problems promptly, and prepare accurate evidence when a card payment is disputed.
Test a real price and package with customer behavior, contribution economics, and retention in view—even when your audience is small.
Choose a clear first pricing model using customer value, costs, buying behavior, and reversible tests instead of competitor averages alone.