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Start

Choose a problem worth your attention and find a starting point.

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Explore this topic

Startarticle

Turn observations into a narrow customer and problem hypothesis, then assess urgency, workarounds, access, and willingness to change.

Startrecipe

Compare candidate customer groups by problem evidence, access, buying path, economics, and your ability to serve them before choosing where to start.

Startrecipe

Build an auditable market estimate from the buyers you can identify and serve, then show the assumptions and uncertainty.

Startarticle

A practical way to move from an interesting idea to a testable question without committing to a large build.